WORK
/SUNCORP
In early 2007, while other medium-sized companies were waiting for better times, Suncorp demonstrated its entrepreneurial foresight and invested in the enormous potential of its brand.
Whether landline phones, mobile systems or innovations in technology, Suncorp used to focus communication activities on individual products. This meant that the uniqueness of its corporate brand took a back seat. Yet it was essential for the international manufacturer to show its strengths through brand positioning, from Berlin to Bangkok.
Working closely with leading Feng Shui experts, Navajo and partner Tej Chauhan
Whether landline phones, mobile systems or innovations in technology, Suncorp used to focus communication activities on individual products. This meant that the uniqueness of its corporate brand took a back seat. Yet it was essential for the international manufacturer to show its strengths through brand positioning, from Berlin to Bangkok.
Working closely with leading Feng Shui experts, Navajo and partner Tej Chauhan
translated Suncorp's brand image into a new corporate design system and an integrated brand presence. Tailored to target groups, this system presents Suncorp as a provider of customer-oriented solutions for intelligent telecommunications, and it is consistent across all media from catalogues, brochures and packaging design to the company's online presence and trade fair stand.
RELATED WORK
» Bank of Cyprus
» CiA
» FSI
» Joe Longthorne
» Renaix
» Sammy Davis Jr
» Suncorp
» WWF
» Bank of Cyprus
» CiA
» FSI
» Joe Longthorne
» Renaix
» Sammy Davis Jr
» Suncorp
» WWF
